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💰 Pricing Guide

Landbot Pricing 2026 – Every Plan, Cost & Deal Explained

Landbot's starter paid tier lands at just €32/month (annual billing), while the free-forever Sandbox plan lets you test without spending a cent. We unpack every plan, show real costs after discounts, and flag the quickest ways to shrink your bill.

14 min read Updated 2026 Pricing
Landbot pricing plans overview 2026
Landbot pricing plans — from free Sandbox to enterprise Business
Key Takeaways
  • Free to start: Sandbox plan — 1 seat, 100 chats/month, no credit card.
  • Cheapest paid: Starter at €32/mo (annual) — 500 chats, 2 seats, 100 AI chats.
  • Mid-tier value: Pro at €80/mo (annual) — 2,500 chats, API access, live-chat support.
  • Enterprise: Business from €400/mo — 5 seats, dedicated success manager, bot-management hours.
  • WhatsApp bundles: Starter €80/mo & Pro €160/mo (annual) include one Business number.
  • Risk-free: 14-day full-feature trial + 7-day money-back on upgrades.
  • Cards only: Visa, MasterCard & Amex via Stripe — no PayPal.

Start Landbot Free Forever

Sandbox plan — 100 chats/month, no credit card, never expires.

Try Free

Landbot Pricing Plans Compared: Monthly & Annual Costs

Here is every plan side-by-side so you can spot the right fit instantly. Annual billing saves you 20% versus paying month-to-month.

Plan Monthly Annual Chats AI Chats Seats Best For
FREE
Sandbox
Free Free 100 0 1 Testing & learning
POPULAR
Starter
€40/mo €32/mo 500 100 2 Solo founders, small teams
BEST VALUE
Pro
€100/mo €80/mo 2,500 300 3 Growth-stage SaaS, agencies
ENTERPRISE
Business
from €400 Custom Custom 1,000 5 Large brands, enterprise
WHATSAPP
WA Starter
€80/mo €80/mo 500 WA 100 2 Early WhatsApp automation
WHATSAPP
WA Pro
€200/mo €160/mo 1,000 WA 500 3 Omnichannel comms
Prices exclude taxes. Extra chats: €25/500 standard or €0.10/AI chat overage.

1. Sandbox Plan – Free Forever

Landbot Sandbox free plan – monthly pricing
Landbot Sandbox — free forever with 100 chats/month

Sandbox is Landbot's playground. You get one seat, 100 standard chats each month and the full drag-and-drop builder. Variables, Zapier and Slack hooks, basic power-ups (human takeover, goals) and the shared team inbox are all active.

When the 100-chat quota resets on the 1st of the month your bot springs back to life — making Sandbox ideal for proof-of-concept lead quizzes or internal FAQ flows.

Limit watch: your bot stops responding once the counter hits 100, and there are no AI chats on Sandbox unless you upgrade.

Start Landbot Free Forever

Sandbox plan — free forever, 100 chats/month, no credit card required.

Start Free

2. Starter Plan – Best Value at €32/Month

Landbot Starter plan FAQ automation
Landbot Starter — FAQ automation with AI assistants and conditional logic

Starter turns Landbot into a revenue tool. It multiplies the monthly chat allowance to 500, unlocks Landbot AI assistants, conditional logic, A/B tests and custom CSS/JS blocks. Two seats cover a marketer–sales duo, and 100 AI chats let you pilot FAQ automation or lead-qual questions with GPT-style replies.

1

500 chats/month

5× more conversations than Sandbox. Overage is €0.05 per extra standard chat.

2

100 AI chats included

Use Landbot AI Assistants for FAQ, lead qualification or appointment booking. Extra AI chats cost €1 each.

3

2 seats + Messenger

Add a second team member and deploy to Facebook Messenger in addition to your website.

4

Custom CSS/JS blocks

Embed tracking pixels, Google Tag Manager scripts or payment widgets directly inside your bot flow.

Annual saving: Starter at €32/mo (annual) vs €40/mo (monthly) saves you €96/year. Stack our LANDBOT70 code on top for even deeper savings.

3. Pro Plan – Advanced Features at €80/Month

Landbot Pro plan dynamic data blocks
Landbot Pro — dynamic data blocks, HubSpot sync and advanced flow operations

Pro lifts the ceiling to 2,500 chats and 300 AI chats, adds three seats, API and webhook access, plus advanced flow operations such as formulas and lead-scoring. Live-chat support replaces email-only help, and you can sync data straight into HubSpot or Airtable.

1

2,500 chats + 300 AI chats

Enough volume for a serious growth-stage funnel. Scale further with affordable overage rates.

2

API & Webhooks

Trigger external actions, sync CRM data in real time, and build multi-step automations beyond Zapier.

3

HubSpot + Airtable native

Push lead data directly into your CRM without middleware. Ideal for sales-heavy teams.

4

Dynamic data blocks

Pull firmographic data from Clearbit, show personalised pricing tables or product recommendations inside the flow.

Agency tip: Pro's branded bots and hidden-field tracking make it the first tier that feels truly "client-ready" without extra workarounds.

4. Business Plan – Custom from €400/Month

Business swaps hard conversation limits for custom deals. You get five seats, 1,000 AI chats up-front, and negotiable standard chat volume. The package bundles three hours of bot-management services each month, a dedicated success manager, security reviews for InfoSec and legal, plus priority support queues.

1

5 seats + dedicated success manager

A named Landbot expert reviews your flows quarterly and pro-actively flags optimisation opportunities.

2

3 hrs/month bot management

Landbot's team builds or tweaks flows on your behalf — saving engineering time for complex automations.

3

SOC 2 + GDPR guarantees

Enterprise-grade security compliance documentation for procurement and legal sign-off.

Save Up to 20% on Landbot

Use our exclusive code LANDBOT70 on annual plans for maximum savings.

Claim Discount

5. WhatsApp Plans – Starter & Pro Bundles

Landbot WhatsApp integrations and automation
Landbot WhatsApp plans — wrap Meta API fees and a Business number into one bill

If WhatsApp sits at the centre of your funnel, Landbot's twin bundles wrap the chat-API fees and a Business phone number into one bill.

WhatsApp Starter

€80/mo

  • 500 WhatsApp chats
  • 100 AI chats
  • 2 seats
  • Opt-in widgets
  • Campaign broadcasts
Get WA Starter

WhatsApp Pro

€160/mo Annual

  • 1,000 WhatsApp chats
  • 500 AI chats
  • 3 seats
  • API & Webhooks
  • Full Pro feature stack
Get WA Pro
Meta API costs are charged separately by Meta — budget for message template fees if your broadcast volumes are high.

Landbot Features & Perks That Matter

Landbot integrations – Zapier, HubSpot, Airtable and more
Landbot integrations stack — Zapier, Slack, HubSpot, Airtable, Webhooks and more

AI Assistants

Three ready-made modules (FAQ, Lead Gen, Appointment) that drop into any flow. They share your AI-chat quota so you control spend.

Drag-and-Drop Builder

No code needed. Variables, jump points and conditional branches act like Lego bricks — visual and intuitive.

100+ Integrations

Zapier, Slack & GA4 on Starter. HubSpot, Airtable, Calendly & webhooks on Pro. Full API on Business.

SOC 2 + GDPR

All paid tiers are SOC 2 and GDPR compliant — easing procurement hurdles with European clients.

Payment Methods & Refund Policy

Landbot bills in euros for most countries (USD for the Americas) and processes all charges through Stripe. Accepted cards: Visa, MasterCard and American Express. PayPal, wire transfers and e-cheques are not supported unless you sign a Business contract.

Visa / MasterCard / Amex

via Stripe only

7-Day Money-Back

on first charge & renewals

14-Day Free Trial

full features, no card needed

Missed payment? Landbot retries your card 3 times over 3 days before auto-downgrading you to Sandbox and freezing premium bots until billing is updated. WhatsApp number provisioning attracts a €50 admin fee on refund requests.

Start Your Free 14-Day Trial

Full features. No credit card. Drop to Sandbox free forever if you don't upgrade.

Start Trial

Landbot Pricing FAQ

Is the Landbot free plan really unlimited time?

Yes. Sandbox never expires. Your 100 monthly chats reset on the 1st of each month — your bot simply stops responding until the new cycle begins.

Can I switch from monthly to annual billing later?

Absolutely. Landbot prorates unused days and charges only the difference when you switch billing cycles or upgrade tiers mid-period.

What counts as an "AI chat" in Landbot?

Any conversation that hits an AI Assistant block counts as an AI chat. Standard chats that stay purely rule-based do not consume your AI quota.

Do overage chats auto-bill?

Yes. Extra standard chats post at €0.05 each; extra AI chats at €1 each. Landbot adds the overage fee to your next invoice automatically.

Is there a student or NGO discount?

Landbot doesn't list public concessions, but you can email their sales team for one-off deals — especially on Business plans. Use our code LANDBOT70 for the best available public discount.

The Verdict – Is Landbot Worth the Investment?

Landbot chatbot for marketing – lead generation
Landbot for marketing — build lead-qualification bots that convert

For SaaS marketers hunting a no-code bot that bridges rule trees and GPT smarts, Landbot's price–feature ratio is tough to beat. You can test drive everything for two weeks, stay free on Sandbox, or unlock serious automation for as little as €32/month on annual Starter.

With clear overage fees, a seven-day refund window and per-seat limits that grow sensibly, Landbot keeps budgeting simple while your funnel scales. Grab the trial, build a lead-qual bot in an afternoon, and judge the ROI before the first invoice even lands.

Ready to Build Your First Bot?

Start free on Sandbox or unlock the full Starter plan for €32/mo. Use code LANDBOT70 to save 70% on annual plans.